'How Sugar Cosmetics found its sweet spot ft. Vineeta Singh'

30:08 Sep 10, 2022
'Vineeta Singh, CEO of Sugar Cosmetics, talks about turning fears into wins, taking an unconventional approach to succeed in a David & Goliath scenario, and building resilience from unexpected sources  Key Topics: 00:00 Introduction 01:18 Turning fears into wins 15:17 Taking an unconventional approach to succeed in a David & Goliath scenario 22:36 Building resilience from unexpected sources  About the Hustle Fuel series: Hustle Fuel, a Founding Fuel series, looks at the world of work and entrepreneurship from a woman’s lens. Building a company or a meaningful career is brutal, and role models for a path less trodden are always invaluable. The Hustle Fuel series is relevant especially for women—but not just for women.   Thriving in the evolving workforce demands ‘hustle fuel’. It demands having to punch above one’s weight to earn a seat at the table—not because you are a woman but because you are the right person for the job. Interestingly, it just so happens that this hustle fuel is precisely the attitude any entrepreneur needs to survive. Whether a man, woman, or from an ethnic minority community.  #HustleFuel #WomenInTech #SugarCosmetics' 
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