'Today\'s video is all about the rise and downfall of the cosmetics company M.A.C., who were huge in the 90s and 00s but have seemingly dropped off recently, so let\'s talk about why. If you enjoy this video then don\'t forget to leave a like and subscribe to see more videos like this :) Timestamps: 00:00 - Intro The Rise of MAC 00:28 - Early Background 04:28 - MAC AIDS Fund & Viva Glam 06:23 - Back to MAC 07:41 - The 2000s 09:18 - All Ages, All Races, All Sexes The Downfall of MAC 11:58 - Estee Lauder & Animal Cruelty 16:50 - Selling at Ulta 22:37 - Social Media 29:15 - Limited Edition Collections 31:01 - Too Much Competition 36:50 - Final Thoughts 40:51 - Outro More videos you might enjoy! The Downfall of Kylie Cosmetics: https://youtu.be/tueMhlkNuoA Everything Wrong With Too Faced: https://youtu.be/XKHPcJn_fUw Everything Wrong With Morphe: https://youtu.be/6h_6KjprD9s Follow my other social media! Instagram: https://www.instagram.com/lydia_kelly_/ Twitter: https://twitter.com/_lydiakelly'
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