'In this fireside talk, Leslie Blodgett talks about her tenure as CEO of Bare Escentuals / Bare Minerals, her unique take on marketing and creating a community as well as what it was like taking a billion dollar company public. In her 22-year tenure at Bare Escentuals, Leslie Blodgett redefined the norm for a beauty company, transforming a small West Coast bath and body retailer into a global beauty brand. In 2006, Blodgett took the company public in one of the largest cosmetic IPO’s in the last decade. Four years later, in one of the largest cosmetic mergers in history, Shiseido acquired Bare Escentuals for $1.8 billion.'
Tags: style , usa , makeup , cosmetic , Brand , New York , 46 , community , sweden , marketing , leader , bare minerals , Visionary , Bare Escentuals , Leslie Blodgett , Leadership Styles , IPO , Natalia Brzezinski , Brilliant Minds , SACCNY , SACC , Innovate46 , Innovate , Swedish-American Chamber of Commerce , Swedish Chamber of Commerce , Svenska Handelskammaren , Swedish Chamber
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